A call to action is more than aDNA Scalper Review single button with "sign-up" written on it. It's the entire flow of the content when you get ready to push your prospects toward their decision. The goal of a call to action is not just to entice someone to click, but to put their concerns at ease and remind them of the benefits they can reap by clicking on that all important link.
I'll toss in an example here for you. Which of these is the better call to action Stop by and visit my site today to learn moreIs your hard earned traffic converting at the rates you expect? Take your call to action by the horns and learn how to pinpoint target your audience to boost your conversions and ultimately your ROI. Visit WEBSITE NAME today for more information.
The first call to action does the basic job. It tells the reader that the next step is to visit your website. But, does it do anything else? The goal here is to entice and remind. What exactly makes your website so special, what kind of vibe does your request create, and most importantly, how does the reader benefit if they click on that link.
These are all vital questions that you need to ask yourself when you deciding if your call to action is going to get the job done. And that goes for everything - not just articles or squeeze pages. Your Tweets, Facebook posts, Diggs, sales pages - they all need to be optimized to display benefits and entice clicks.
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