Many small and micro businesses need more X Trend Premium Review sales but don't have the in house expertise to market their business effectively. Buying in outside advice and support is often not an option in difficult economic times leaving business owners with the option of either doing nothing or doing it themselves using whatever marketing education online resources they may be able to find.
For a business owner who chooses the do it yourself marketing route this article discusses the various online resources that are available and their relative strengths and weaknesses. It is assumed the owner has limited existing expertise in marketing.
Many Universities and large education establishments offer distance learning modules in marketing. Although some is free or low cost the majority is relatively expensive and often targeted at achieving some sort of qualification - not what most business owners require. The Chartered Institute of Marketing and other professional organisations do offer a wide range of material to help small businesses (mostly free) via their websites.
The major problem with the major education establishments and the professional bodies is often their background and focus is on marketing for large organisations and for mass consumer markets. The experience of the people working and writing for these organisations is not generally in the small and micro business arena and the information is often either based on what works for large organisations, or very general in nature and of little use.
For a business owner who chooses the do it yourself marketing route this article discusses the various online resources that are available and their relative strengths and weaknesses. It is assumed the owner has limited existing expertise in marketing.
Many Universities and large education establishments offer distance learning modules in marketing. Although some is free or low cost the majority is relatively expensive and often targeted at achieving some sort of qualification - not what most business owners require. The Chartered Institute of Marketing and other professional organisations do offer a wide range of material to help small businesses (mostly free) via their websites.
The major problem with the major education establishments and the professional bodies is often their background and focus is on marketing for large organisations and for mass consumer markets. The experience of the people working and writing for these organisations is not generally in the small and micro business arena and the information is often either based on what works for large organisations, or very general in nature and of little use.
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